New Article on BookMachine on Making a Business Case for Accessibility

Today I am proud to be published on BookMachine.org with an article all about making a business case to unlock resources for accessibility transformation. Most companies know they have to do this now, but when it comes to crunch time and you need money and other resource types, you need to ensure your business case is robust and accurate.

What makes sense in general discussion might not be the best point for a business case. In my article I look at common mistakes, and counter them with better ways of presenting this serious need to those holding the purse strings.

The article covers hot topics including image description and AI, the European Accessibility Act and the amazing breadth of organisations and services available to help you.

https://bookmachine.org/2024/04/08/show-me-the-money-making-a-business-case-for-accessibility-in-small-and-large-publishing-organisations/

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Seminar: ‘Why and How - An Introduction to Image Descriptions for Publishers’